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Too young to drink alcohol - launch of an international campaign

European FASD Alliance (EUFASD) presented by

"Too young to drink alcohol"

 A communication campaign to raise awareness about the risks of drinking alcohol during pregnancy.

Ljubljana, 9 September 2014 - Today, on the ninth day of the ninth month at 9:09 a.m., marks International Fetal Alcohol Spectrum Disorders (FASD) Day. To mark the occasion, the European FASD Alliance (EUFASD) is launching the "Too Young To Drink" campaign, an international communication campaign designed by "Fabrica", Benetton's communication research centre, to raise awareness about the risks of FASD. This includes the whole spectrum of problems caused by prenatal exposure of the child to alcohol, such as birth defects, learning difficulties, behavioural problems and mental illness. Studies in the US have shown that about 1% of children are affected by FASD, while in Europe some European studies suggest that the figure is at least 2%, and elsewhere (for example in South Africa) the figures are much higher. In fact, FASD is 100% preventable - by avoiding drinking alcohol during pregnancy.

More than 40 organisations from over 20 countries have joined the campaign. Today, at 9:09am sharp, banners and posters will be displayed with a very visible warning about the risks of drinking alcohol during pregnancy, in the shape of a newborn baby in a bottle of liquor. The campaign, which is by the way being run in different languages, also includes a video and a short behind-the-scenes film in which the parents of the baby appearing on the posters talk about why they support the campaign. We will also spread the message through social networks, e.g. on Twitter with the hashtag #TooYoungToDrink.

Read more:

Press release (DOC)

FASD at a glance (PDF)